Identifya product that you would like to sell and the customer or audience to which you will deliver your sales pitch.Write a 200- to 250-word written elevator pitch. The elevator pitch should include:”Hook”The problemThe solutionYour product’s differentiationValueFormatyour assignment consistent with APA guidelines.
Harrington Company S.A.Harrington Company is a U.S.-based company that prepares its consolidated financial statements in accordance with U.S. GAAP. The company reported income in 2011 of $5,000,000 and stockholdersâ equity at December 31, 2011, of $40,000,000. The CFO of S. A. Harrington has learned that the U.S. Securities and Exchange Commission is considering requiring U.S. companies to use IFRS in preparing consolidated financial statements. The company wishes to determine the impact that a switch to IFRS would have on its financial statements and has engaged you to prepare a reconciliation of income and stockholdersâ equity from U.S. GAAP to IFRS. You have identified the following five areas in which S. A. Harringtonâs accounting principles based on U.S. GAAP differ from IFRS.1. Restructuring2. Pension plan3. Stock options4. Revenue recognition5. Bonds payable The CFO provides the following information with respect to each of these accounting differences. Restructuring ProvisionThe company publicly announced a restructuring plan in 2011 that created a valid expectation on the part of the employees to be terminated that the company will carry out the restructuring. The company estimated that the restructuring would cost $300,000. No legal obligation to restructure exists as of December 31, 2011.Pension Plan In 2009, the company amended its pension plan, creating a past service cost of $60,000. Half of the past service cost was attributable to already vested employees who had an average remaining service life of 15 years, and half of the past service cost was attributable to nonvested employees who, on average, had two more years until vesting. The company has no retired employees.Stock Options Stock options were granted to key officers on January 1, 2011. The grant date fair value per option was $10, and a total of 9,000 options were granted. The options vest in equal installments over three years: one-third vest in 2010, one-third in 2011, and one-third in 2012. The company uses a straight-line method to recognize compensation expense related to stock options.Revenue RecognitionThe company entered into a contract in 2011 to provide engineering services to a long-term customer over a 12-month period. The fixed price is $250,000, and the company estimates with a high degree of reliability that the project is 30 percent complete at the end of 2011.Bonds PayableOn January 1, 2010, the company issued $10,000,000 of 5 percent bonds at par value that mature in five years on December 31, 2014. Costs incurred in issuing the bonds were $500,000. Interest is paid on the bonds annually.Required Prepare a reconciliation schedule to reconcile 2011 net income and December 31, 2011 stockholdersâ equity from a U.S. GAAP basis to IFRS. Ignore income taxes. Prepare a note to explain each adjustment made in the reconciliation schedule.
React to this quote: “At the heart of science is an essential tension between two seemingly contradictory attitudesâan openness to new ideas, no matter how bizarre or counterintuitive they may be, and the most ruthless skeptical scrutiny of all ideas, old and new.â Carl Sagan (1987)Your response should be from 250 to 300 words in length. only website references- no textbook references.
The hypothesis is that the mean IQ of the population is 100. A random sample of six IQs in this population resulted in the following values: 118, 105, 112, 119, 105, and 111. Using the .05 significance level, is it possible to conclude that the mean is different from 100?State the hypotheses.State the decision rule.Compute the test statisticWhat is your conclusion?What is the p-value. What does it mean
Even people who have no plans to be managers can benefit from studying management because ________.everyone ends up managingmanagement helps people control their emotionsthey are likely to be managed in their work careerthey need to be able to outsmart their managers
Analyze the components of the Emergency Operations Plan (2013) for Holderness, New Hampshire. Write a two-page essay (500words). In the analysis, discuss the following:1. Does the plan include the components of an Emergency Operations Plan?2. What are the strengths and weaknesses of the plan?3. Could the plan be improved and how?
Question 1 of 20A value delivery system is based on: 5.0 Points A. outsourcing.B. cost minimization.C. a high degree of cooperation among all channel members.D. one channel member conducting all activities.Question 2 of 20A manufacturer seeking to maximize its sales should utilize __________ distribution. 5.0 Points A. dualB. intensiveC. selectiveD. exclusiveQuestion 3 of 20The Robinson-Patman Act: 5.0 Points A. reduced the bargaining power of large retail chains.B. removed the fair trade laws in all states.C. limited mergers between large firms.D. reduced monopolies and restraints of trade.Question 4 of 20Which service attribute limits expansion possibilities for a service provider? 5.0 Points A. Industrialization of servicesB. IntangibilityC. PerishabilityD. Inseparability of the service from its providerQuestion 5 of 20 5.0 Points Suggestion selling, point-of-purchase displays, and attractive store layouts are used by retailers to: A. reduce selling costs.B. increase customer service.C. increase impulse sales.D. reduce channel conflict.Question 6 of 20The distinct competency of a retailer relative to its competitors is referred to as: 5.0 Points A. economies of scale.B. its cost advantage.C. a focused strategy.D. its competitive advantage5.0 PointsQuestion 7 of 20The retail ownership form that has the greatest capacity for raising funds through the sale of stock is a: A. sole proprietorship.B. corporation.C. partnership.D. franchise.Question 8 of 20A retailer can determine how consumers perceive the company relative to its retail category and itscompetitors through: 5.0 Points A. positioning.B. situation analysis.C. target market assessment.D. control analysis.Question 9 of 20In exclusive distribution, suppliers: 5.0 Points A. enter into agreements with one or a few retailers that designate the latter as the only companies inspecified geographic areas to carry certain brands and/or product lines.B. sell to as many retailers as possible.C. sell to a moderate number of retailers.D. utilize multiple channels of distribution to reduce channel conflict.Question 10 of 20The steps in a retail strategy are: 5.0 Points A. interdependent of each other.B. independent of each other.C. organized by specific and then general factors.D. organized by short- and then long-term factors.5.0 PointsQuestion 11 of 20A(n) __________ retail strategy encompasses the extra elements in a value chain that differentiate oneretailer from another. A. potentialB. augmentedC. expectedD. realizedQuestion 12 of 20Physical products are NOT involved in which type of service? 5.0 Points A. Repair servicesB. Nongoods servicesC. Rented-goods servicesD. Owned-goods servicesQuestion 13 of 20The consumer group that a retailer tries to satisfy is called its: 5.0 Points A. mass market.B. store positioning market.C. target market.D. market segment.Question 14 of 20The sorting process refers to: 5.0 Points A. physical distribution assortment by perishability.B. a retailerâs pricing goods by quality and size.C. government grading standards for produce.D. a retailerâs collecting an assortment of goods and services from many vendors.Question 15 of 20Accounting and legal services are examples of __________ services. 5.0 Points A. pro formaB. rented-goodsC. nongoodsD. owned-goodsQuestion 16 of 20A college bookstore that purchases goods from over 200 vendors demonstrates: 5.0 Points A. economies of scale.B. a channel of distribution.C. the sorting process.D. vertical integration.Question 17 of 20Channel relations are generally smoothest in which form of distribution? 5.0 Points A. Selective distributionB. Intensive distributionC. Exclusive distributionD. Dual distributionQuestion 18 of 20From a consumerâs perspective, value is based on: 5.0 Points A. the perception of benefits received versus price paid.B. who performs each of the elements in a value chain.C. who performs the visible elements in a value chain.D. only the price paid.Question 19 of 20A systematic procedure for analyzing the performance of a retailer is: 5.0 Points A. tactical performance evaluation.B. a retail audit.C. feedback.D. strategy evaluation.Question 20 of 20Consumers lease physical products for a specified period of time with __________ services. A. intangibleB. owned-goodsC. nongoodsD. rented-goods 5.0 Points
On 2/15/2015, a 3-year forward contract, expiring 2/15/2018, on a non-dividend-paying stock was entered into when the stock price was $139 and the risk-free interest rate was 10.8% per annum with continuous compounding. 1 year later, on 2/15/2016, the stock price becomes $147. What is the “delivery” price of the forward contract that was entered into on 2/15/2015?
The Brain and Cranial NervesTrue / False Questions1. Both cerebrum and cerebellum have gray matter in their surface cortex and deeper nuclei, and white matter deep to the cortex.2. The cerebellum exhibits folds called gyri separated by grooves called sulci.3. The epidural space is filled with cerebrospinal fluid (CSF).4. The blood-brain barrier (BBB) helps prevent hemorrhages in the nervous tissue of the brain.5. The cerebellum is the largest part of the brain.6. The medulla oblongata is the most rostral part of the brain.7. The hypothalamus is involved in such feelings as love, anger, fear, pleasure, and pain.8. The vision association area resides primarily in the temporal lobe.9. All cranial nerves lead to structures in the head and neck.10. There are three cranial nerves involved in eye movement and two in the sense of taste.Multiple Choice Questions11. The following are all major components of the brainstem except the _________.A. diencephalonB. ponsC. medulla oblongataD. midbrainE. cerebellum12. The right and left cerebral hemispheres are separated from each other by __________.A. many sulciB. many gyriC. the brainstemD. the longitudinal fissureE. the corpus callosum13. The cerebellum is __________ to the cerebrum.A. superficialB. deepC. caudalD. rostralE. medial14. The gray matter of the cerebrum forms a surface layer called the __________ and deeper masses called __________ surrounded by white matter.A. nuclei; tractsB. cortex; nucleiC. cortex; medullaD. medulla; midbrainE. medulla; nerves15. Which of the following structures appears as a large bulge just rostral to the medulla?A. PonsB. MidbrainC. CerebellumD. Medulla oblongataE. Hypothalamus16. Which structure forms the floor and part of the walls of the third ventricle?A. ThalamusB. HypothalamusC. EpithalamusD. Pituitary glandE. Midbrain17. From superficial to deep, the meninges occur in which order?A. Dura mater, pia mater, arachnoidB. Dura mater, arachnoid, pia materC. Pia mater, dura mater, arachnoidD. Pia mater, arachnoid, dura materE. Arachnoid, pia mater, dura mater18. Which of the following is not a function of CSF?A. To regulate the chemical environment of the nervous tissueB. To rinse metabolic wastes from the nervous tissueC. To provide oxygen and nutrients to the nervous tissueD. To protect the brain from striking the cranium when the head is joltedE. To allow the brain to attain considerable size without being impaired by its own weight19. The blood-brain barrier (BBB) is most permeable to which of the following?A. Platelets, white blood cells, and red blood cellsB. Sodium, potassium, and chlorideC. Urea and creatinineD. Glucose and oxygenE. Antibiotics20. Which structures create the blood brain barrier (BBB)?A. Gap junctions between endothelial cells that form the capillary wallsB. Tight junctions between endothelial cells that form the capillary wallsC. Gap and tight junctions between astrocytes and endothelial cells that form the capillary wallsD. Desmosomes and tight junctions between astrocytes and ependymal cells that form the capillary wallsE. Gap junctions between ependymal cells and endothelial cells that form the capillary walls21. A patient is experiencing a high fever, stiff neck, drowsiness, and intense headaches. A spinal tap showed bacteria and white blood cells in the cerebrospinal fluid (CSF). This individual most likely has what condition?A. Parkinson diseaseB. Alzheimer diseaseC. MeningitisD. HydrocephalusE. A stroke22. Where are the cardiac, vasomotor, and respiratory centers found?A. Medulla oblongataB. PonsC. MidbrainD. Spinal cordE. Diencephalon23. The reticular formation is a web of __________ scattered throughout the __________.A. nerves; white matter in the cerebrumB. white matter; cerebellumC. gray matter; brainstemD. gray matter; cerebrumE. neurosomas; hypothalamus24. Loss of equilibrium and motor coordination would most likely be related to a lesion in which structure?A. Limbic systemB. PonsC. Pituitary glandD. Medulla oblongataE. Cerebellum25. In which structure is the arbor vitae found?A. Left cerebral hemisphereB. Tegmentum in the midbrainC. CerebellumD. Reticular formationE. Diencephalon26. There are no cranial nerves associated with which part of the brain?A. ThalamusB. Medulla oblongataC. MidbrainD. CerebellumE. Pons27. Nearly all the somatosensory input to the cerebrum passes by way of synapses in which region of the brain?A. ThalamusB. HypothalamusC. EpithalamusD. CerebellumE. Reticular formation28. Sex drive, body temperature, and food and water intake are regulated by which part of the brain?A. Limbic systemB. ThalamusC. Pineal glandD. HypothalamusE. Pituitary gland29. Planning, motivation, and social judgment are functions of the brain associated with which part of the cerebrum?A. Frontal lobeB. Parietal lobeC. Occipital lobeD. InsulaE. Temporal lobe30. Which of the following is correct regarding the occipital lobe?A. It is chiefly concerned with mood, memory, and emotions.B. It is the principal visual center of the brain.C. It is the primary site for receiving and interpreting signals from the general senses.D. It is concerned with voluntary motor functions.E. It is likely to play a role in understanding spoken language.31. A predominance of which waves in an electroencephalogram (EEG) might indicate that a person is physically and mentally relaxed?A. AlphaB. BetaC. ThetaD. DeltaE. Gamma32. Short-term memory is associated with the __________, whereas long-term memory is associated with the __________.A. cerebral cortex; hippocampusB. hippocampus; cerebral cortexC. cerebral cortex; amygdalaD. amygdala; hippocampusE. hippocampus; midbrain33. Which of the following is not a motor cranial nerve?A. Trochlear nerve (IV)B. Abducens nerve (VI)C. Hypoglossal nerve (XII)D. Vestibulocochlear nerve (VIII)E. Accessory nerve (XI)34. What is the largest of the cranial nerves and the most important sensory nerve of the face?A. Accessory nerve (XI)B. Facial nerve (VII)C. Trigeminal nerve (V)D. Hypoglossal nerve (XII)E. Abducens nerve (VI)35. Which cranial nerve innervates most of the viscera in the thoracic and abdominopelvic cavities?A. Hypoglossal nerve (XII)B. Accessory nerve (XI)C. Trochlear nerve (IV)D. Abducens nerve (VI)E. Vagus nerve (X)36. Which cranial nerve pathway would be used to look cross-eyed at the tip of your nose?A. Trochlear nerve (IV)B. Oculomotor nerve (III)C. Abducens nerve (VI)D. Facial nerve (VII)E. Vagus nerve (X)37. Which of the following structures does not contain CSF?A. Dural sinusB. Lateral ventricleC. Central canalD. Subarachnoid space38. Injury to the reticular formation can result in which of the following?A. Irreversible comaB. HypertensionC. Parkinson diseaseD. Alzheimer disease39. Why is 90% of the cerebral cortex referred to as the neocortex?A. It developed recently evolutionarily when mammals diversified.B. It is only found in humans.C. It is last to develop in the fetus and is thus the youngest part of the brain.D. It has the ability to regenerate the outermost three of its six layers.40. Which of the following cranial nerves is mispaired?A. Abducens – VB. Oculomotor – IIIC. Facial – VIID. Accessory – XI41. Your dentist gives you an injection of anesthetic in preparation for a filling. Which cranial nerve did they target?A. VB. VIIC. IXD. XII
Week 4 Assignment: Exploring the Consumer and B2B Decision Making processesBackground of the CaseYou have been hired as a marketing strategy consultant for Nighthawk Motorsâ new Plug-in Hybrid, the Ecostar. Nighthawk Motors is preparing for the auto show season in the United States and plans to showcase their latest model of the Ecostar at the various auto shows around the U.S. You have been hired as a consultant to develop Nighthawkâs marketing strategy to sell the hybrid to consumers in the United States.Below is a link about designing displays at auto shows.HYPERLINK “http://www.crainsdetroit.com/article/20150121/VIDEO/150129952/why-auto-show-display-design-is-tricky-marketing-executive-talks” Why auto show display design is tricky: Marketing executive talks strategyThe Ecostar is a five person compact hybrid automobile equipped with a 1.8L 4 cylinder engine. It has a range of 80 miles on batteries alone and 500 miles on a tank of gas. Its EPA rating is 60 miles per gallon for city driving and 55 miles per gallon for highway driving. The Ecostar is available in white, silver, blue, green, orange, and red. The Ecostarâs direct competitor is the Toyota Prius, but the Ecostarâs base price is $3,000 less than the Prius. The Ecostar is also produced mostly in the United States with over 75% of its components being built in the U.S.Below is a link comparing the different models of hybrids.HYPERLINK “http://usnews.rankingsandreviews.com/cars-trucks/rankings/Hybrid-Cars/” Car Rankings: Hybrid CarsAlthough hybrid automobiles have been around for well over a decade, consumers are somewhat wary of buying them because the technology is still evolving. They worry about finding skilled mechanics to repair them. Many consumers have also heard that it will be expensive to replace the batteries when they get old. As well they are worried that they wonât be able to trade them in.Your job is to develop a marketing strategy to overcome their reluctance and make the Ecostar the first choice among all compact car buyers and not just among customers predisposed to purchase hybrid cars.Nighthawk Motorsâ goal is for the Ecostar to go beyond being a product just for âgreenâ consumers and instead be the number one selling vehicle in the world. Priced at $3,000 less than the current leader, the Toyota Prius, Ecostar has potential to be competitive even in the tough U.S. market.Market ResearchThe success of your marketing strategy will depend on your ability to design a marketing campaign that will influence the consumer decision making process. Your first step will be to research and understand the role that different steps of the consumer decision making process has in enabling the consumer to make a high value purchase decision.Read Consumer Behavior: HYPERLINK “https://saylordotorg.github.io/text_principles-of-marketing-v2.0/s06-consumer-behavior-how-people-m.html” How People Make Buying Decisions.DeliverablesPrepare a case analysis addressing the following issues:1. Identify the best target market segments for the Ecostar. Provide detailed justification in support of your determination.2. Analyze the consumer decision making process for automobiles in the segment you have identified for the Ecostar. In this connection examine how Figure 3.9 Stages in the Consumerâs Purchasing Process (refer HYPERLINK “https://saylordotorg.github.io/text_principles-of-marketing-v2.0/s06-consumer-behavior-how-people-m.html” Chapter 3 How People Make Buying Decisions) may be helpful in persuading potential customers to buy a high involvement product as Ecostar.3. Auto shows are heavily attended by the purchasing agents for major corporations (e.g., IBM, Xerox, etc. for use by their service reps and sales force) as well as rental car companies (e.g., Avis, Hertz, and Enterprise). What strategy would you adopt in order to make large volume sales (or fleet sales) to these large businesses? Discuss how your Business-to-Business (B2B) marketing strategy will be different from your marketing strategy vis-Ã -vis individual customers. ( HYPERLINK “https://saylordotorg.github.io/text_principles-of-marketing-v2.0/s07-business-buying-behavior.html” Business Buying Behavior in Recommended readings will be useful for this question)Format Requirements:The case analysis should include three main sections with three main headings: Introduction, Analysis, Conclusions. In addition, in Analysis, use subheadings for each case question as shown below.Title Page â List your name, class number, class name, Week 4 – Individual Assignment: Case Study Analysis, date of submission.Introduction â In one or two paragraphs, discuss briefly the company background and case scenario.Analysis â Answer each of the three questions described above using subheadings for each question.Conclusion â Summarize the main issues of the case and discuss implications to marketing management and innovation.General instructions